The initial query, “what is a long tail keyword?” is more specific than one might think. A keyword that is optimized for a specific set of audience members is referred to as a long tail keyword, because it has less traffic and interest in it, yet it has the potential to generate much more revenue from Google.
Having less traffic, and therefore less competition from other search engines, means that you can have a higher search engine ranking. Long tail keywords generally bring in people that are already familiar with the product.
Many search engines, including Google, will treat long tail keywords as much less valuable than more generalized ones.
The idea behind building your list by getting customers to buy through long tail keywords is that you will not be fighting the Google search engine for each individual customer. Each person is searching for a keyword that describes exactly what they want, so instead of trying to get your keyword into every person’s search engine box, you just concentrate on getting in front of those who are already interested in your product. It doesn’t matter if their interest is in your product, or someone else’s.
So, let’s say you have a product that is written in HTML. If you use long tail keywords such as “Buy Now” instead of just “buy”, you’ll be able to direct the bulk of your customer’s search through to your web page, where you will sell them the product.
And not only does this strategy give you strong lead generation, but it allows you to compete with any kind of product that is offered on the Internet. However, when using keywords in your site to sell something, you need to make sure that you are bidding on keywords in an appropriate manner. You want to bid on keywords that rank highly with search engines, but the bidding should be competitive.
One thing that you should do is to find the best keywords for your product. This takes some time and research, but when you find keywords that your potential customers are searching for, it will be easier to choose which keyword you are going to bid on. You may want to use a good keyword suggestion tool.
With long tail keywords, you don’t have to worry about getting your keyword in every single search engine’s box. However, you should take advantage of long tail keywords to get yourself into front of people who are looking for something that is specific to your products or services.
A website with a great long tail keyword that is ranked high in Google is going to have the potential to drive more visitors to its unique search engine page. In the end, this translates into more sales. At the very least, you are going to have a more targeted visitor to your site.
There are many ways to use long tail keywords to drive traffic to your site.
The most popular of them all is to write articles that link to your web page from your main web page. This makes your web page at the point of the entire link.
By placing a link to your web page within the articles you write, you are establishing a relationship with your readers. This relationship will ensure that they come back to your site in the future to find out what is new in your line of products. This is the kind of long tail keyword you want.
There are websites like EzineArticles that offer free articles for marketing purposes. When you write the article, place a link to your web page in the article’s resource box. This is the easiest way to do long tail keyword marketing.
You can also do the same thing with Pay Per Click advertising. Some paid ad networks, like Yahoo, will offer long tail keywords to businesses that place their ad on their site. You can target people who are looking for certain products on your local newspaper, or on a site that offers sports related advice.
