Marketing your managed IT support isn’t as complicated as you might think, especially when you consider the benefits to be derived. For example, by leveraging your developers team’s expertise, you’ll be able to market only those products and/or services that meet your business goals and requirements. In addition, your developers will be able to provide you with only the cutting edge technology available, thereby ensuring your company gets the most from its IT investments.
As an example of how marketing your IT support can be more effective,
consider some of the following case studies: An IT developer creates a special product for a client based on a Java application. When the product is released, he or she will market it to other developers in the same organization, as well as independent contractors, all of whom will need the product. This is a prime example of leveraging your developers team’s expertise. The Java application was developed internally and is licensed for use by your organization. Through a concerted marketing effort, you and your developer’s team can market and promote your product to other organizations outside of your company.
Another example is the case of a software development company providing software application development services to a health insurance plan. This company, like yours, specializes in Java based products. What happens when you provide your service? You might be promoting your product to healthcare professionals who already use your software, or you may be looking to find a new clientele for your service. In either case, your marketing strategy would focus on attracting the right people for the right job.
One more example might be the health care industry. When you provide app development services to hospitals, you’re trying to reach the right professionals who are most likely to be interested in the latest technological innovations. It’s not likely, however, that these professionals will want to read articles regarding common problems or best practices. That’s where marketing your IT support and software development solutions would come in.
There are many ways to market your IT support and software development services
to the right audience. One of the best places to start is with referrals from existing customers. For example, if you work with a health care organization, chances are that there are several individuals within the organization who are highly knowledgeable about went creatives and Java-based applications. Perhaps these individuals have recommendations on local providers who specialize in such technologies. In this case, all you need to do is contact the professionals directly and explain how you can help them with their current projects.
If you don’t have any referrals to provide, it’s still possible to get the word out about your IT support and software development services. One way to do this is to create a press release and submit it to local print media. Every print publication is typically in need of content for their next issue, and they have editors who may be interested in featuring articles on different types of technology. Contacting local newspapers or magazine editors will likely result in plenty of new leads for your IT service and web application development services business.
- Another option is to create a website on the Internet.
- Most companies these days have a website of some kind, and it’s a great way to advertise.
- First, you’ll want to create a domain name that fits the type of information you provide on the site.
For instance, if you’re providing IT services for small businesses, you might want to choose a domain name that reflects that. You’ll also want to create a landing page that gives potential customers some information about your company and the types of technologies you provide.
If you’re not comfortable with creating a website, there are many other options you can use to market your IT and software development company. There are national level organizations such as the US Chamber of Commerce that may be able to help you promote your business. Also, you can work with local small businesses or organizations in your local community to create a networking opportunity through which you can market your company. Networking is often an essential part of obtaining new clients who are interested in the type of services you provide.
